MUNICH: BMW will introduce in 2025 the BMW Panoramic Vision, a new head-up display (HUD) across the entire width of the windscreen.
It will go into production with the first Neue Klasse models, BMW AG CEO Oliver Zipse said during his speech at the 2023 Annual Conference.
BMW is currently developing a completely new technological platform for the Neue Klasse, whose name refers to the company's pioneering models of the 1960s.
This platform will set new standards in digitalisation, sustainability and design for electric cars.
The new head-up display, projecting across the entire width of the windscreen, creates a unique interaction and information surface for all occupants.
For the first time the innovative projection technology allows visible displays across the entire width of the windscreen for all passengers. BMW Panoramic Vision shows information that is relevant for the driver and passengers with a higher light intensity and contrast onto a dark-coated area at the lower edge of the windscreen.
This creates an extremely sharp image that is always visible across the full width of the windscreen. Information relevant to the driving situation is always available in the right place at the right time.
BMW Panoramic Vision is an extension of BMW's mantra to develop a cockpit that focuses on a particularly intensive, safe and concentrated driving experience.
On-board computers with digital displays first appeared in the BMW 7 Series in the 1980s.
The first BMW iDrive in 2001 comprehensively reduced switches and buttons like no other control system before, creating a modern, uncluttered interior. The first series production of BMW head-up displays followed shortly afterwards. The Panoramic Vision head-up display is an advancement on that innovation.
BMW said it is also developing the BMW iDrive operating concept along with the BMW Panoramic Vision.
The company presented its BMW i Vision Dee vehicle at the Consumer Electronics Show (CES) in Las Vegas earlier this year, where it provided a foretaste of the BMW Panoramic Vision.
It showed how an extended head-up display can also be used for display control design and an immersive user experience in the future.
The study sought to demonstrate the fusion of reality and the virtual world by turning the windscreen windows into projection surface.
At the IAA Mobility 2023 here, the BMW Group will present further steps and new details on the way to the Neue Klasse.
In addition to the BMW Panoramic Vision, further new control and information elements from the new BMW iDrive will be presented in the Neue Klasse.
