MUNICH/CANNES: The latest BMW Films production will celebrate its world premiere at the 76th Cannes Film Festival in France.
The short film “The Calm” will offer audiences an enthralling dose of Hollywood action on board the new BMW i7 M70 xDrive.
The fully electric range-topping model from the Bavarian premium carmaker will host the most spectacular scenes in the film, which has Pom Klementieff (Guardians of the Galaxy series) and Uma Thurman (Kill Bill series) in the leading roles.
The premiere of “The Calm” sees BMW writing the next chapter in the history of BMW Films productions.
With Joseph Kosinski (Top Gun: Maverick) taking executive producer credits and Sam Hargrave (Marvel Cinematic Universe) in the director’s chair, the seven-minute-long film also boasts the behind-the-camera star quality with which fans of BMW Films will be familiar. But that’s not all: the soundtrack for “The Calm” is the work of film score composer Hans Zimmer, whose trophy cabinet includes two Academy Awards.
In “The Calm”, Pom Klementieff and Uma Thurman play a pair of secret agents who have been summoned separately to a meet point in Cannes.
But first, the duo have to fight off some mysterious adversaries. Klementieff narrowly escapes a hijacking after an action-packed tussle in the rear of the i7 M70 xDrive.
And later she discovers that Thurman has had a similar altercation (off-screen) in her hotel room, getting the better of two villains. The two protagonists duly come together in the Hotel Martinez to piece together the story behind their secret mission, which also has the audience gripped by suspense.
This is a world premiere with a twist: Not only was “The Calm” filmed in a i7 (among other locations), it will also be shown for the first time exclusively in the rear of the all-electric luxury sedan on May 17.
Providing the requisite cinematic experience is the BMW Theatre Screen. This 31.3.inch panoramic display, which extends down from the headliner and spreads out horizontally across almost the full width of the interior, teams up with the integrated Bowers & Wilkins Diamond Surround Sound System with 36 speakers.
As an Official Partner of the film festival, BMW is also laying on a shuttle service of more than 200 electrified vehicles for the event.
“The Calm” is the latest instalment in the long history of BMW Films productions.
For example, “The Hire” – a series of short films acclaimed by fans and critics alike – marked its place as a maverick in the digital film space before social media platforms existed. It was released exclusively online at BMWfilms.com and generated over 100 million views in the days before the proliferation of high-speed internet and YouTube.
Movie fans will be able to enjoy the full-length version of “The Calm” on the BMW YouTube channel from May 17. Shown below is a teaser.
