MUNICH: BMW Group topped the rankings in 2024 as the best employer – for the 13th time in a row, according to a survey.
A leading study in gauging employer attractiveness, the Trendence survey questioned 15,000 university-educated employees in Germany to ascertain the best employers for professionals.
This year also saw the BMW Group top the tables in other global and market-specific employer rankings, such as the World’s Most Attractive Employers, by Universum, and the World’s Best Employers, by Forbes.
"You don't automatically become the best employer. Our industry is changing," said BMW AG human resources head Ilka Horstmeier.
"At BMW, we rely on the skills and experience of our employees, take them along with us on the journey and offer them varied and meaningful tasks. This allows them to grow personally and fully develop their potential. This also pays off in the competition for the best employees."
In the current challenging situation especially, the company and its brands are benefiting from their premium products and exciting new fields of activity around e-mobility and digitalisation.
The BMW Group also offers above-average remuneration and a host of additional benefits, as well as mobility and health programmes and opportunities for further development in-house.
The BMW Group also retained the top spot in the Trendence Graduate Barometer 2024 in the category for Engineering, with a clear lead over the remaining contestants. The survey involved 15,000 students of various disciplines from universities and colleges across Germany.
Among business graduates, the BMW Group was able to boost its approval ratings and rise to second place in the rankings. Another area where the BMW Group is improving is IT, and it now ranks fourth, as the most attractive automotive employer.
In the Trendence School Student Barometer, the company rose from fourth to third place, making it the most popular automotive employer again. 15,000 school students took part in the study.
Highly sought-after skilled workers also voted the BMW Group into the top spot as an employer, in the Trendence Skilled Workers Barometer 2024. This surveyed 21,000 employees in Germany and awarded the BMW Group first place.
The current ranking of the World’s Most Attractive Employers 2024, by Universum, surveyed more than 144,000 students from the nine leading economies and ranked the BMW Group fifth among prospective engineers worldwide. The company also ranks among the top 17 employers globally for IT and business students.
