LONDON: Drive the car, wear the scent. That's the idea behind Bentley's decision to introduce a perfume called Bentley For Men Black Edition aimed at customers who bought its cars in Blackline specification.
The perfume goes on sale at £69 (RM403) for a 100ml bottle at Bentley's online store.
The Blackline specification is suppose to add mystique and contemporary allure in Bentley's model range.
Bentley said the perfume is pitched at people who enjoy the stealthiness of toned-down brightware. Body colours can still be bold, but a noir alternative to the exterior chrome-work gives the Continental GT and GTC, Flying Spur and Bentayga a dark side.
It’s proving a popular specification, with 40% of Bentleys currently produced are outfitted with the Blackline pack. All chrome and satin finishes – with the exception of the winged-badge and Flying-B mascot’s feathers – goes Beluga black.
This includes the brawny wheels, crystal-like lamp surrounds an imposing matrix grille. The effect is, in Bentley's own words, "brooding, modern and distinguished."
For this Black Edition of the For Men fragrances, Bentley hired perfumer Dorothée Piot to deliver on the goods.
The masculine perfume, put together from luxurious natural materials inspired by Bentley’s interiors, has top notes of spicy wood.
