KUALA LUMPUR: Beam Mobility has launched its "Drive Something New Today" campaign to educate consumers on alternative, convenient, and more sustainable modes of intra city transport.
The campaign looks to demonstrate the key role that its shared e-scooter service plays in solving the everyday issue of completing first and last mile journeys when using public transport.
The company aims to turn little drives into better rides and make cities flow better for everyone.
Beam e-scooters fill a long-time gap in our public transportation system by connecting people to transit points, popular destinations, and hotspots with ease and convenience.
This increases public transport usage while reducing dependency on private vehicles.
Using e-scooters for single-person travels within a city, Beam complements the existing public transport ecosystem as a convenient, accessible, and healthier way to move around.
For every 10km ridden on a Beam instead of a car, riders save 2.65kg of CO2 emissions.
In a recent poll among micromobility riders in May, almost 50% of the 1,800 Beam riders surveyed said that access to e-scooters for the “first or last mile” of a journey had made them more likely or much more likely to consider using public transport as an option for long journeys rather than using cars or ride-hailing services.
This attitude flows into real behaviours, with 77% of regular riders saying they always, usually, or sometimes use an e-scooter to connect to or from public transport.
Beam Mobility Malaysia head of public affairs Taty Azman said Beam’s e-scooters were built for convenience and to encourage people to opt for greener commutes within the city centre.
“With their growing availability in key transit points and destinations around the Klang Valley, the ability to quickly hop on and off an e-scooter to travel door-to-door in minutes gives Malaysians an easy and convenient solution to the first and last mile challenges of public transport usage.
“Moving between places that are too far for a comfortable walk, and too short a distance to drive, is solved with our e-scooters” said Taty.
The surveys illustrate how open citizens of Malaysian cities are to the possibility of shared e-scooters operating in their cities, with just 9% of the 1,544 citizens surveyed saying they felt any degree of negativity to the idea.
This number halved once the safety features, convenience, and environmental benefits of shared e-scooters had been explained to them.
As safety is top priority at Beam, the company has invested deeply in the safety technology of its e-scooters.
Beam e-scooters have a sturdy aircraft-grade aluminium chassis that conceals an efficient electric powertrain and a high-grade IoT communications device that works to ensure its riders’ safety and responsible operation.
This enables features such as Beam’s proprietary virtual parking technology, which encourages proper use and return of e-scooters, while its speed-limiting technology, capped at 25kp/h, keeps users from going too fast – even when riding downhill.
Beam e-scooters are also equipped with geofencing technology to ensure its e-scooter riders stay within designated areas approved by local councils and regulators for micromobility vehicle use.
This ensures the safety of the riders, pedestrians, and other vehicles, while giving Beam the ability to identify inappropriate usage or placement of its vehicles so that it can be resolved immediately.
Beam’s e-scooters are also equipped with batteries that are certified to the very highest standards of
fire safety as well.
Beam’s commitment to safety goes a step further with the mobility provider’s in-person flagship safety
programme called the Beam Safe Academy.
Meticulously curated and conducted by Beam’s certified instructors, the programme educates attendees on proper e-scooter usage such as safe parking methods, good riding habits, and local micro mobility laws.
Taty said the added mobility of using a Beam e-scooter not only completes the first and last mile of a user’s journey but is also a great way for one to explore the sights of a city as well.
“With Beam, and leaving your car behind, exploring your city becomes more accessible and convenient. It’s great for users whether you are a local or tourist, and great for local businesses as well,” added Taty.
Beam’s e-scooters have the potential to generate greater footfall and exposure to local businesses,
spurring local economy and tourism.
The Beam Booster programme – a platform that highlights local businesses through Beam’s proprietary virtual parking technology, encourages Beam riders to make a pit-stop or end their journey right in front of a Beam partner’s doorstep, generating interest and gaining revenue for their business.
Aside from improving public transport connectivity and generating footfall for local businesses, Beam
As an MDEC e-Rezeki partner, Beam employs over 250+ Malaysian gig workers as Beam Rangers to conduct important maintenance tasks on its high-technology e-scooters ensuring that Beam e-scooters are in tip-top condition for users.
The #BeamForAll campaign advocates for equitable access to transportation services, tailoring its prices to specific community segments, making them a viable option for first and last mile transportation in underserved areas.
