KUCHING: Sime Darby Auto Connexion-Ford (Auto ConneXion), the sole distributor for Ford in Malaysia, recently expanded its dealer network in Sabah and Sarawak in line with a strong commitment to enhance customer experience.
The network expansion is in tandem with creating accessible quality service and products for the growing customer base in East Malaysia.
The additions include two new service-only facilities in undeserved regions in Kapit and Mukah to supplement the current 11 dealers to serve the rising demand in Sabah and Sarawak.
The current dealerships in Sarawak include Kuching (SDAC), Sibu (Ngu Brothers), Miri (ALV Brothers), Bintulu (Ngu Brothers), Kota Samarahan (Jimisar Motors) and two service only centres in Kapit and Mukah.
While in Sabah, there are two dealerships in Kota Kinabalu (Boston Auto and Rightpower Corporation), Sandakan (Boston Auto) and Tawau (TB Automotive).
The comprehensive network of dealers and dedicated service-only centres across East Malaysia will now bring Ford customers both in and out of town areas closer to convenient and reliable services.
Under the expansion, the Sibu showroom managed by Ngu Brothers was also upgraded to deliver a modern, welcoming environment with enhanced facilities, in line with Ford’s corporate identity standards.
Customer lounges and elevated showcase of Ford vehicles on display provide a striking perspective of the 6,135sq ft (570sq m) showroom, demonstrating Auto ConneXion’s high standard of customer excellence across East Malaysia.
Its managing director Turse Zuhair said East Malaysia continued to be a major growing market for the company as evidenced by the strong and consistent demand last year.
"Driven by this, we continuously improve our services and accessibility touch points to effectively meet the needs of our increasing customer base.
"This network expansion signifies our commitment in delivering world-class customer experiences, while raising the bar in providing quality automotive products and services in East Malaysia.
"The strategic dealer locations and services are our way of reaffirming our commitment to Ford owners in this vital region of Sabah and Sarawak, ensuring that they enjoy the convenience, quality and reliability that we offer.
"This is not limited to key city centres but also focuses on underserved regions like Kapit and Mukah, which features service-only facilities to cater to specific needs," he said.
To elevate the ownership experience and in line with Auto ConneXion’s focus on delivering exceptional aftersales care, Ford Motorcraft Genuine Parts are available across all authorised Ford dealers in East Malaysia at a competitive price.
These readily stocked parts, designed specifically with safety, performance and durability guaranteed for Ford vehicles, come with a Ford warranty and meet global standards.
Customers are welcome to visit these new dealerships to explore Ford’s latest offerings, which include savings of up to RM8,000 or 5 Years Ford Blue Oval Service Plan, plus savings up to RM2,000, benefitting from top-notch services and access to remarkable quality Ford Motorcraft Genuine Parts for optimal vehicle performance.
Auto ConneXion continues to explore and expand its dealer network, further strengthening its commitment to set new benchmarks in customer care.
This underscores its dedication in providing peace of mind for its customers in East Malaysia with a seamless, reliable and rewarding ownership experience.
