LONDON: Aston Martin is enhancing its retail presence in the UK with the opening of a series of landmark new dealerships, building on the brand’s goal to provide "the most tailored ultra-luxury automotive customer experience".
Aston Martin has officially opened its new Birmingham dealership in Solihull, following a £10 million investment by Grange, part of Cambria Automobiles.
The 1,204m² facility includes a Q by Aston Martin customer lounge, where clients can personalise their cars using digital tools and physical samples. The showroom displays eight curated models and features a seven-bay aftersales facility with the latest technology.
Additionally, Aston Martin has launched a new 1,468m² dealership in Leeds, operated by JCT600. This site features a 10-model display, an ultra-luxury lounge, and a nine-bay aftersales centre, emphasising customer engagement and personalisation.
These dealerships are part of Aston Martin's push to establish a new ultra-luxury identity, drawing design inspiration from the brand's flagship Q New York location.
Further expansions are planned across the UK, with Marshall Motor Group joining the dealer network in Sevenoaks to serve the south-east. Aston Martin aims to strengthen its retail strategy domestically and internationally, with a new central London site set to open in 2025.
Globally, the brand is expanding its presence with new dealerships in Baden-Baden, Nürnberg, Hamburg, and Prague by the end of 2024.
In Asia, Aston Martin has already opened a showroom in Tokyo and will reopen its Seoul dealership later this month, in addition to the new Suwon location in South Korea, marking a significant expansion in the region.
Aston Martin global chief brand & commercial officer Marco Mattiacci said these investments were vital in supporting the company's growing model lineup, which now includes the V12 Vanquish, Vantage, DBX707, and DB12.
