KUALA LUMPUR: Armor All, a brand under Energizer Holdings Inc, has launched its latest line of auto care products in Malaysia.
The Extreme Shield + Ceramic series promises car owners "unmatched protection, shine, and care" for their vehicles.
With a range of products for exterior care, wheels and tyres, windscreen and glass, and dashboard and leather cleaning, the US auto care company aims to provide convenience and professional-level results for car enthusiasts and first-time owners at affordable prices.
The Armor All range of products was officially launched in Malaysia in 2021. As a brand, Armor All has been around since 1962.
The Extreme Shield + Ceramic range features products formulated with hydrophobic + Ceramic technology, which repels dirt and water to create an invisible protective barrier.
This technology is said to provide long-lasting results, enhanced protection against stains and UV rays, improved water beading, and a longer-lasting shine for vehicles. The range includes products such as ceramic car wash, ceramic wheel cleaner, ceramic spray coating, and ceramic glass treatment and cleaner.
The Extreme Shield + Ceramic Car Wash, Ceramic Glass Treatment and Cleaner, Ceramic Wheel Treatment and Cleaner, and Ceramic Spray Coating are priced at RM82, RM46.90, RM71.90, and RM75, respectively.
Energizer Holdings said that with the introduction of the Extreme Shield + Ceramic series, car owners in Malaysia now have a wide range of products to choose from.
Its business director for Malaysia and Singapore, Diane Lee, said the Extreme Shield + Ceramic series is designed to meet the needs of car owners and help them achieve professional-level results easily.
Caring for a vehicle should be a rewarding experience, and Armor All aims to make it easy for car owners to keep their vehicles in top-notch condition, she added.
As part of the Armor All promotion, Energizer Holdings is organising an "Armor All Experiental Journey" where a free car wash is offered to the public using its range of products from 10am-10pm, Oct 27-29. It is being held at Car Park 3 near to Plaza Arkadia in Desa ParkCity here.
Members of the media were invited to try out selected products at its car wash earlier today. Their cars passed through a 3-stage process of washing, drying and interior detailing — all performed using Armor All sprays, gels, liquids, and wipes.
The Armor All range is available in major retail outlets nationwide, including Ace Hardware, Aeon, and Lotus's, as well as on e-commerce platforms like Shopee and Lazada.
To learn more about Armor All's range of premium products, customers can visit its website or connect with it on Facebook.
