STUTTGART: Never before have so many visitors come in one year: with 882,422 guests, 2024 is the best-attended year for the Mercedes-Benz Museum since it opened in 2006.
Compared to 2023, the museum recorded an increase of 10%.
Visitors came from 162 countries, primarily from France, China and the United States, to experience Mercedes-Benz history and learn more about the multifaceted development of mobility.
A special milestone was reached on Sept 12, 2024 with the 13 millionth visitor since the museum’s opening.
“What an outstanding result! The museum was particularly popular in the summer months – especially with football fans and tourists who came to Stuttgart for the 2024 European Football Championship. We are now looking forward with great anticipation to the new special exhibition ‘Youngtimer’. From April 11, we will be showing vehicles from our more recent brand history – colourful and trendy, capturing the spirit of times gone by. The theme fulfils a frequently expressed wish to encounter vehicles from one’s own childhood and youth,” said Mercedes-Benz Museum director Bettina Haussmann.
- The new “Pit Stop” hands-on activity requires lightning-fast precision work when changing wheels with real Formula 1 tyres. To be experienced in Legend Room 7: Silver Arrows – Races and Records.
- From 11 April to 2 November 2025, the special exhibition “Youngtimer” will showcase ten Mercedes-Benz vehicles from the 1990s to 2000s. Each thematic display island conveys the lifestyle and everyday culture environment of the vehicles. The special exhibition offers numerous opportunities for interaction.
- The all-brand classic car event Classics & Coffee will take place on the hill on Sundays from 13 April to 12 October 2025. “Youngtimer” is the special of the kick-off event, in keeping with the special exhibition that opens two days earlier. The website provides information about other themed specials and new offers in collaboration with the Classic Center: mercedes-benz.com/classics-coffee
- Free admission to the Mercedes-Benz Museum on International Museum Day on 18 May 2025.
- The big family day on 13 July 2025 offers action and a variety of programmes on the hill in front of the Museum
- The open-air stage programme “Stadtkultur am Mercedes-Benz Museum” with performances by artists from the region will enter the next round from 10 July to 10 August 2025. Two highlights from the programme: on 25 July, the dino metal band Heavysaurus will give a concert for children and their families with a penchant for rock tunes, and, on 11 July, singer Vanessa Mai will delight pop fans. Presale tickets are already available for individual events (Heavysaurus): mercedes-benz.com/stadtkultur
- From 22 August to 7 September 2025, the open-air cinema will once again offer atmospheric film evenings under open skies. Presales start on 5 June 2025.
- The big lantern walk starts on 8 November 2025 from the Museum towards the VfB football stadium.
- Due to high demand, the Mercedes-Benz Museum is creating more opportunities to celebrate children’s birthday parties at the Museum. The programme lasts two hours and costs 190 euro per group. It can be booked via www.mercedes-benz.com/kinder.
