LONDON: The Chery sub-brand Omoda has announced the winner of its artist collaboration in Britain.
Omoda tasked three UK-based designers to decorate their own white Omoda E5 in their signature style. UK customers were able to vote for their favourite design via Omoda’s Instagram channel.
Olli Hull and his ethereal, floral design - inspired by old fairytale illustrations - was crowned the winner.
Omoda will welcome Olli to Germany on an all-expenses-paid trip to visit the Omoda Research & Design centre, where he will meet with designers and engineers to discuss the creative process behind designing vehicles.
Omoda has also offered one lucky voter a year’s lease on its Omoda E5, plus an £1,000 (RM5,480) charging voucher. Emily, 30, was announced as the winner on Omoda’s Instagram today. The E5 is the electric version of the Omoda 5.
London-based artist and designer Olli Hull said: “As the Omoda E5 is an electric vehicle, I set out to create a design that foregrounds the natural world and the environment. I really enjoyed the opportunity to express myself via the new medium of a car, and I’m over the moon to have my hard work rewarded with winning the competition.”
Harrogate-based digital artist Jing Zhang said: “I’ve enjoyed every minute of this competition. My finished car is exactly what I hoped for when I set out to create an illustrative design celebrating an Eastern and Western culture blend. I’m so pleased that people connected with my design.”
