MOLSHEIM (France): Following its Middle East debut in the United Arab Emirates, the W16 Mistral’s next journey takes it to Riyadh.
The roadster tours the sights of the capital of the Kingdom of Saudi Arabia ahead of an exclusive preview event at the Bugatti Riyadh showroom.
Named after a one-of-a-kind wind that heralds the new seasons in southern France, the 1,600 PS W16 quad-turbo Bugatti W16 Mistral is a final roadgoing swansong for the W16 engine.
These visits give guests a rare opportunity to catch a glimpse of the W16 Mistral, with all 99 examples – priced at €5 million (RM23.4mil) each – already secured by Bugatti customers.
The "X"-shaped taillights hint at the future of Bugatti design, while the black and yellow-themed interior pays homage to the favoured colours of the company’s founder, Ettore Bugatti.
This elegant roadster introduces an entirely new vision for Bugatti design, led by a new wider, deeper and more three-dimensional horseshoe grille, as well as a completely reinterpreted open-air Bugatti C-line, which wraps around the side air intake.
It now connects into the top edge of the side windows and then three-dimensionally transforms across the top edge of the windscreen.
W16 Mistral’s last stop will be the Bugatti Riyadh showroom, which is operated by SAMACO Automotive – Bugatti’s official partner in Saudi Arabia.
The flagship site, one of the newest Bugatti showrooms in the world, is located within one of Riyadh’s most sought-after districts. The showroom is set to host an exclusive preview event for select customers to experience first-hand the myriad bespoke details that set the W16 Mistral apart.
Bugatti Riyadh was opened in 2021 in partnership with SAMACO Automotive to cater for the numerous Bugatti owners already in the kingdom.
Bugatti had previously hosted drive events in Saudi Arabia, as customers explored the dynamism of the Chiron Pur Sport on the coastal roads of Jeddah and the rolling horizons around the city of Riyadh.
Bugatti also chose Saudi Arabia as the Middle Eastern location to debut the Chiron Sport3 ‘Les Legendes du Ciel’ – an exclusive edition paying homage to legendary French pilots central to Bugatti’s history and enduring legend.
Bugatti first unveiled the W16 Mistral to the world at The Quail, A Motorsports Gathering during Monterey Car Week in the United States in August, before it then debuted in Europe at Chantilly Arts & Elegance.
Bugatti’s latest hyper sports car has been touring the Middle East since then, with the Arabian Peninsula one of the most important regions in the world for Bugatti.
