Asia Harley Days 2024 concludes in Chiang Rai


CHIANG RAI: Harley-Davidson wrapped up the third edition of its Asia Harley Days 2024 with an exhilarating moto-music festival, drawing over 4000 attendees from more than 19 countries and territories, including Thailand, South Korea, Malaysia, Vietnam, Indonesia, the Philippines, India, Taiwan, Hong Kong, Singapore, China, Japan and Australia.

The event took place on Nov 15 – 16, 2024, at the scenic Singha Park, Chiang Rai, and was open to all fans, motorcycle lifestyle enthusiasts and riders, in association with Singha Soda Music Concert.


Motorcycle enthusiasts, 80 Harley Owners Group (H.O.G.) Chapters, and over 100 motorcycle clubs came together to celebrate the iconic Harley-Davidson brand and immerse themselves in the electrifying atmosphere of live music, adrenaline-pumping activities and motorcycle culture.

More than 1000 Harley-Davidson motorcycles cruised through the stunning backdrop of the Chiang Rai White Temple (Wat Rong Khun), creating a spectacle before returning to Singha Park for the festivities.

Harley-Davidson Asia also contributed to the flood relief efforts by the local government.

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Guests at the festival were entertained with high-energy performances by popular acts like Youngohm, Instinct, Joneloydnuan, NUVO, Stone Metal Fire, Pae MVL, Aomsin and the boys, DJ Naanza and DJ Karn, along with exciting activities such as the Custom Kings Asia finale, fashion show, awards night, motorcycle stunts, games and contests.

Singha Soda DJ zone, sponsor booths, H-D MotorClothes and genuine apparel, and test rides with the latest 2024 model year lineup of Harley-Davidson motorcycles were the other attractions.

Custom Kings Asia witnessed a fitting culmination with the Kings of the Kings round at Asia Harley Days, putting together the finalists from the online contest and local custom shows.

Vijayan Sukumaran from Malaysia for his VJ1010 (Road Glide) build won the honors and will be headed to Homecoming festival in 2025.

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Three more lucky winners were selected for the Homecoming festival and one winner for bike giveaway as part of Harley-Davidson x Singha Soda partnership, winning the 2024 Low Rider S with special graphics.

Additionally, attendees had the opportunity to enjoy the screening of “The Bikeriders” movie, an acclaimed film that captures the spirit of motorcycle culture.

“Asia Harley Days 2024 is more than just a moto-music festival; it is a celebration of the passion and camaraderie that unite riders across Asia. We are thrilled to see the community come together to share unforgettable experiences, from exhilarating parade rides to the electrifying music performances and cultural celebrations like Loy Kratong. This year’s event truly showcases the spirit of adventure and the rich heritage of Harley-Davidson,” said Asia Emerging Markets & India at Harley-Davidson managing director Mark O’Flaherty.

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Autos Harley Davidson