10th Hino Total Support contest 2024: Strengthening dealer excellence


PETALING JAYA: Hino Motors Sales (Malaysia) Sdn Bhd (Hino Malaysia) is proud to host the milestone 10th Hino Total Support (TS) Contest.

With 146 participants representing 28 authorized dealers, this year’s contest promises to be the biggest and most exciting yet.

It offers a unique platform for dealers to showcase their skills, creativity, and commitment to customer satisfaction.

This year brings exciting updates, including open participation for all dealers, now welcoming Hino Approved Service Outlets (HASO) alongside 3S authorized dealers.

Additionally, the contest strengthens global connections by hosting distinguished guests such as Hino Motors Ltd chief operating officer (Overseas Business) Junichi Kato, Hino overseas distributors from Indonesia, the Philippines, Vietnam, and regional representatives from Hino Motors Asia, Ltd..

During the contest, participants will showcase their skills across five contest categories: Sales, Services, Spare Parts, Customer Success Operation (CSO), and the "Kaizen (improvement) in Action" Challenge, replacing last year’s “Best in Town Presentation,”.

This year will continue last year’s theme which is “Best in Town”.

This year’s HINO Total Support Contest offers exciting rewards for its participants.

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Each of the five category champions, Sales Consultant, Service Advisor, Service Technician, Spare Parts Advisor, and Customer Success Operations (CSO), will take home cash prizes.

Additionally, the overall champion will receive an exclusive incentive trip.

The 1st and 2nd runners-up in each category will also win cash prizes.

Altogether, the total prizes for this year’s contest are valued at nearly RM100,000.

The Hino Total Support Contest 2024 is a dynamic competition that tests and celebrates the expertise of Hino dealers across five main categories which are Sales, Service, Spare Parts, Customer Success Operation (CSO), and the newly introduced "Kaizen in Action Challenge."

Each category is thoughtfully designed to showcase the diverse skills needed to uphold Hino’s commitment to Total Support, ensuring the highest standards of customer satisfaction, operational efficiency, and innovative problem-solving.

Sales Consultant Category: Participants will explain the unique selling points of Hino vehicles, showcasing their ability to deliver compelling messages that inspire customer confidence.

Service Advisor Category: Participants will be addressing customer concerns about vehicle issues. Their evaluation is based on how clearly and confidently they explain technical problems to customers while demonstrating empathy and excellent communication skills.

Service Technician Category: Participants will work on diagnosing and resolving issues with Light Commercial Vehicles (LCVs). This practical simulation tests their troubleshooting skills and ability to perform accurate and efficient repairs, focusing on real-world maintenance challenges.

Parts Category: Practical activities include inventory management and using Hino’s HIECHO-X system to ensure efficiency in customer service.

Customer Success Operation (CSO) Category: Participants will resolve customer complaints through role plays, demonstrating empathy and communication skills.

Kaizen in Action Challenge: Dealers will present videos highlighting their improvement initiatives and achievements from January to November 2024. The goal is to inspire collaboration and elevate operational standards across the network.

The newly introduced "Kaizen in Action" Challenge celebrates the dedication of Hino dealers and their staff by showcasing innovative improvement initiatives through self-produced videos.

Aligned with the "Best in Town" theme, this category highlights the implementation of Kaizen, a philosophy of continuous improvement, to foster operational excellence and share best practices.
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